Small businesses still adapting to the pandemic and labor shortages face yet another economic hurdle. When prices rise across the board, small businesses have a secret weapon that many big-box stores don’t: There’s a relatable person behind the brand. This is especially crucial for newer small businesses that don’t have an established reputation yet. Buy local year-roundShopping small applies beyond Small Business Saturday and holiday gift giving. “So if you could put your dollars to work for a small business, that really makes a difference for them.”

Source: New York Times August 04, 2022 21:48 UTC