In recent years, design has progressively gone from minimal to completely flat; and for some, this style doesn’t represent an accurate message. Users are being drawn to design that seems “real”, whether real means VR and AR apps that almost feel lifelike or packaging that showcases a product instead of the brand behind it. This search for authenticity, whether perceived or real, is the driving force behind most of this year’s emerging design trends. The way we think about personality is closely intertwined with how someone moves and this translates into motion design. Motion design is becoming so prevalent that it’s even beginning to set a whole new standard for keynote presentations.

Source: Forbes January 15, 2017 22:08 UTC