It was packed full of insights around creating authoritative content that Google ranks and searchers need. The Wirecutter migration: SEO + content + rebrandBefore Clark joined Centerfield, she worked at the New York Times. Here are five tips Clark shared during her SMX Advanced keynote on how to develop authoritative content for Google and searchers. Present content in the most useful wayYou should make clear what’s more important by the way you present your content. There are two main categories of content:Main content: Should directly help a page achieve its purpose.

Source: New York Times June 14, 2022 15:42 UTC