First-party data is a valuable and essential resource to leverage across PPC ad platforms. Below are five fundamental actions you can take to improve the quality of your ad account with first-party data strategies. This increases the importance of high-quality first-party audience data. As with integrating your first-party data, this will further enrich your audience data. Essentially, I combine their first-party data audiences with their third-party remarketing audiences and only run with these combined in the audience signal.

Source: The Nation August 24, 2023 12:23 UTC