While the software to personalize the customer retail experience is here now, the article stresses that retailers’ willingness to use it is missing. Entitled “Sensitive Technology,” the report outlines five essential steps required for brands to create digital experiences that become deeply integrated into consumer’s lives. “We asked the question of how to make technology sensitive to how humans think, feel and behave,” Patel shares. Here are the five steps for programming the human dimension into retail technology. Welcome me and make a good first impressionIn order to make retail technology deeply integrated into people’s lives, it must make the right first impression.

Source: Forbes February 10, 2019 13:18 UTC