It makes us feel good when we don't have to pay retail. But not everything advertised as a bargain is a good deal. However, stores don't just drop prices for the good of the consumer," she says. "They pad those sales with higher-margin items that make the sale profitable overall, and they find lots of ways to encourage you to buy those "filler deals." "Retailers might promote a few key doorbuster deals in-store only, and offer only a few in stock.

Source: Forbes November 22, 2017 12:00 UTC