By now, the phrase “influencer marketing” is pretty familiar to most marketers. As an SEO (search engine optimization) professional, I gravitate toward using influencer marketing as a tool to improve the effectiveness of my SEO campaigns. Recognizing that many search optimizers—especially new ones—may fail to see the potential here, and even more marketers misunderstand the true potential of influencer marketing, below I’ve listed five ways that building relationships with influencers can actually boost your SEO campaign. Content visibility. Depending on the nature of your relationship, you can also leverage your influencer’s audience to expand the visibility of your best content.

Source: Forbes February 23, 2017 20:02 UTC