This is a significant reversal from the singular relationships with big communication conglomerates that dictated the market in the past. Consequently, following is a list of key things to consider today when choosing an agency partner:1) Remember small is the new big. Innovative creative firms function with an entrepreneurial and agile mindset no matter what their actual size. There are no rules to follow to succeed, only ones to shatter to find better paths forward toward profitability and meaningful engagement. The right agency partner will be driven by this maverick thinking, have scale and a breadth of offerings, but be small enough to be able to help you move in lockstep with both your industry and the cultural landscape you are seeking to communicate and engage with.

Source: Forbes February 05, 2017 23:19 UTC