It is considered the ultimate universal beverage brand, and it has the leading position in the American soft drink market. Coca-Cola has around 42% market share in the soft drink market, while PepsiCo has stayed in second place with a 31% market share. Coca-Cola's five strategic system prioritiesFirst, Coca-Cola plans to accelerate the growth in its sparkling beverage business, led by the Coca-Cola brand. However, Coca-Cola deserves the highest valuation due to its global-leading position in the soft drink market, the ongoing execution of its five strategic initiatives, and its consistently rising dividends. The article 5 System-Strategic Initiatives Will Drive Coca-Cola Forward originally appeared on Fool.com.

Source: The Guardian May 04, 2024 15:19 UTC