The best product in the world doesn’t mean much if you can’t actually sell it—and plenty of products never sell the way they should. If you’re working efficiently and deploying similarly efficient eCommerce tools that reduce friction throughout your selling process, you’ve built a product that should sell very well. That made it possible to trade not just on the revolutionary nature of the dust mask, but on the physical appeal as well. Clearly Defined MarketFiguring out who to sell to and how much to sell your product for can be amongst the most difficult aspects of a product launch. It’s absolutely crucial that you get this right, because otherwise the best product in the world isn’t going to sell.

Source: Forbes May 22, 2019 17:25 UTC