Apple started selling the iPhone there in 2008 -- by 2011, Apple's India sales hit $100 million -- rising to $1 billion by 2015, according to the Wall Street Journal. Apple achieved only $1.8 billion in India revenues this fiscal year -- less than half Apple's goal for the year, according to the Journal. Apple's iPhone market share in India is plummeting. So far in 2018, iPhones shipped in India are down 40% and Apple’s market share there has dropped to about 1% from about 2% in 2017, Canalys estimated. In 2016, Apple appointed Sanjay Kaul -- previously an executive at Research In Motion's Indian operation -- to lead Cook's India strategy.

Source: Forbes December 19, 2018 13:13 UTC