Every year, advertisers spend millions of dollars making and airing commercials for the Super Bowl, in the hopes of generating awareness and interest in their brands. On top of that, the ads during the Super Bowl are every bit as important to most viewers as the game (and for some of us, even more important). Rather than skipping over ads, the Super Bowl is the one event when consumers tune in specifically to be entertained by ads. Below I highlight 5 common mistakes Super Bowl advertisers make and how to avoid them. During Super Bowl 2017, Audi aired a dramatic ad about gender pay inequality called "Daughter": “What do I tell my daughter?

Source: Forbes February 03, 2019 02:15 UTC