PexelsWhile it shouldn’t be news that the marketing landscape is changing, new technologies released within the past few years have begun to seriously affect the marketing and advertising industry. New companies providing innovative marketing tools are appearing at a faster rate than ever, promising to better reach and serve a more sophisticated clientele. Here are five trends that, as these technologies become more ubiquitous, CMOs should definitely have their eyes on. Blockchain has applications in almost every industry, and 2018 will surely see companies emerge attempting to utilize the blockchain in order to simplify how media is consumed. One company bringing visual media to the blockchain is BuzzShow, who claims to offer the only rewards based social video network.

Source: Forbes March 23, 2018 14:03 UTC