If retailers really want to use their loyalty programs to drive up sales in 2017 and beyond, then they better give their customers the wheel. However, resolving them could be a complex undertaking, which is why so many loyalty programs fail to retain member interest. Of the 29 loyalty programs in which the average U.S. household is enrolled, they tend to participate in just 12, according to the 2015 COLLOQUY Loyalty Census. Customer item importance: This gauges the value of an item, even a slow seller, to very loyal customers. Rather, we’re talking about the elements that shape the loyalty program’s model.

Source: Forbes March 03, 2017 19:02 UTC