Picnic, the leading quality media platform, has released alarming findings from its latest Media Quality Report using proprietary PIQ (Picnic Inventory Quality) intelligence. Traditional methods of blocking such sites often fall short, as high-risk sites frequently change domains to evade detection, leaving advertisers vulnerable. About Picnic Inventory Quality (PIQ): PIQ evaluates individual domains by applying over 100 quality signals such as ad density, ad refresh rate, and rbts.txt. Using PIQ, we reviewed over 30,000 domains to uncover key critical insights into the current state of media quality, discovering that 49% of domains in site lists are high-risk. Picnic’s latest Media Quality Report offers comprehensive insights for advertisers to avoid high-risk sites and invest in quality inventory.

Source: Forbes October 15, 2024 09:42 UTC