Half of current Apple Watch owners are likely to upgrade to the new version that Apple will start shipping on Friday, according to data from a 2,500-person survey by Fluent. If true, this means that Apple should sell 15 million units over the next 12 months without adding a single net new Apple Watch owner, since the company has sold about 32 million Apple Watches to date. According to the survey results, 27% of existing Apple Watch owners say they definitely will, and another 22% say they probably will upgrade. While 42% of iPhone owners say they're most likely to purchase an AppleWatch, only 8% of Android owners say the same. Interestingly, while almost a third of Apple Watch owners "definitely will" upgrade their device in the next year, only 6% of other smartwatch owners say the same.

Source: Forbes September 20, 2017 19:39 UTC