For many brands that are trying to engage with younger audiences, a failure to connect with Gen Z and millennials can leave your industry door wide open for a takeover. One of the most powerful ways to stay relevant is to connect with younger audiences and keep your finger on the pulse of innovation. Here’s some good news though: Collaborating with organizations that target younger audiences can give you access to their audiences, allowing you to expand your business more time- and cost-efficiently. Speaking at events aimed at younger generations allows you to connect with event attendees and gain momentum with younger audiences. Choose speaking topics that are both in line with your brand and that are currently trending with younger audiences.

Source: Forbes June 16, 2022 17:29 UTC