Only half of consumers were familiar with the program, according to research by Maritz Motivation Solutions, a loyalty program provider. Why It FailedIn its first year, the Plenti program appeared promising. Many U.S. brands are already invested in their own loyalty programs and have mature databases of shopper insights. The value of the Plenti program was not well understood. In the interim many will likely consider what the real value of a coalition program is.

Source: Forbes May 07, 2018 20:47 UTC