Saudi Arabian consumers are among the world’s most digitally savvy. Around 92% of Saudi Arabians have access to or own a smartphone . And the average adult spends over four hours browsing the internet on their phone — which is a quarter of the time they’re awake. A recent survey by Google and Ipsos reveals four Saudi consumer trends that could help your retail marketing better connect with this digitally literate population:1. Saudis are proud of their countryThe research asked Saudi consumers what it means to be a Saudi national.

Source: The North Africa Journal December 27, 2023 23:41 UTC