Last week, Beyoncé shocked her massive fan base by announcing to the world that she had jumped on a new version of the song "Mi Gente," and the track has been played incessantly on streaming platforms and YouTube ever since. It was an unexpected move by the star, who is currently taking a well-deserved break, but it actually makes quite a bit of sense for her, and here's why. It Allows Her To FundraiseWhen she announced she had joined with J Balvin to remix “Mi Gente” on Instagram, the caption on the post only made mention that the singer planned on using the money she makes from the track for good. It’s difficult to predict how much money Bey may end up donating, but it’s sure to be a hefty sum, as “Mi Gente” was already performing well all around the world, and now that she’s involved, it’ll only see brighter days ahead. Singing (and rapping, to a certain extent) in Spanish allows Bey to connect with her massive Spanish-speaking fan base all around the globe in a very special way.

Source: Forbes October 05, 2017 12:33 UTC