4 Reasons Super Apps Like WeChat Would Struggle In The U.S. - News Summed Up

4 Reasons Super Apps Like WeChat Would Struggle In The U.S.


Touching almost every aspect of a consumer’s digital life, WeChat has capabilities that range from communication and finance to retail and social. Chinese super apps like WeChat have expanded beyond the protection of the great firewall, giving others a glimpse of what seamless integration across channels and platforms looks like. Now Western tech titans are attempting to emulate their Chinese competitors’ success. Chinese consumers account for 1.1 billion mobile internet subscriptions – nearly three times those in the US, the next largest market. For the first time in 2015, Chinese consumers made more purchases through mobile phones than computers.


Source: Forbes March 21, 2018 13:07 UTC



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