Claim: In 2005, manufacturing conglomerate 3M placed $3 million inside bulletproof glass at a Vancouver, British Columbia, bus stop as part of a marketing stunt, challenging passersby to break the glass and take the money. The story continued:Next, they aimed a video camera at the bus shelter to see if people would try to break the glass. However, in 2006, Gizmodo revealed that it was not $3 million behind the glass, but rather $500 stacked on top of fake money. Helps prevent flying glass shards in the following applications: spontaneous glass breakage, break and Entry Incidents, seismic events, intentional and accidental explosions, and windstorms. The stunt has become a well-regarded example of guerrilla marketing within the marketing and advertising communities.

Source: CBC News October 09, 2024 11:02 UTC