Photo: ReutersIt's only 300 boxes of cereal, but Sanitarium New Zealand believes they pose a "real threat" that could help its global rival Weetabix cash in on the Weet-Bix brand. "Three-hundred boxes is not the issue," said Sanitarium general manager Rob Scoines. "At the end of the day, this is about Weetabix and Sanitarium, not Lisa and her store in Christchurch," he said. She contested Sanitarium's argument that the cereal infringed on Weet-Bix's trademark because they would be sold in what was clearly a British store selling exclusively British products. Having the pallet of cereal being held by customs was also costing the small business a lot of money.

Source: Otago Daily Times July 05, 2017 20:37 UTC