This is where the company has a lot to learn from Activision and Walt Disney Co., Neumann’s former employers. Both of those companies — in very different ways — do a great job of charging different customers vastly disparate amounts of money for consuming their content. Disney doesn’t just charge you for a ticket to see a Star Wars movie. If you’re a superfan, you can buy action figures, go to a Disney theme park or watch the “Star Wars: The Clone Wars” TV series on Netflix. There are endless ways to upsell customers based on their affection for a particular piece of intellectual property.

Source: Los Angeles Times January 04, 2019 21:56 UTC