It’s incredible to witness the number of people that come together for major events, from local concerts to the Super Bowl. As marketers, we’ve all dreamed of commanding the same level of engagement and enthusiasm as these events. Here’s how to make the most of a major event that your core audience is excited about:SnapChat FiltersOne activity that’s almost ubiquitous among fans at a major event - especially a sporting or music event - is using SnapChat to share with friends how excited you are. The true value of SnapChat is how specifically you can target users and SnapChat influencers. Start small and focus on more niche events like hometown artists playing, book authors doing a signing, or local carnivals.

Source: Forbes February 10, 2017 00:51 UTC