gettyThe metaverse represents a $1 trillion-plus revenue opportunity for those engaged in this emerging (for some) space. (For the purposes of this article, when using the term “metaverse,” I am specifically referring to a crypto-based metaverse that incorporates blockchain and tokens into its economy.) Now more than ever, brands need to lean into these core aspects of virtual spaces, offering fluidity while ensuring security for those who choose to engage. As avatars evolve and incentives for customization continue to expand, how individuals choose to represent themselves in the metaverse will only become more diverse. If we want to take advantage of this opportunity, we need to educate ourselves and our consumers.

Source: Forbes February 17, 2022 23:02 UTC