While the entrepreneurial community is making efforts to adjust (driven by the need to survive), for some reason, politicians are having a harder time adapting to today’s audience. While there may be some truth to that, the real value is the brilliance of Cardi B's messaging. I bet you never thought you'd be reading about the brilliance of Cardi B's messaging in Forbes. My takeaway, politicians should take a page from the entrepreneurial guidebook and treat voters more like potential customers . The story you want to tell from A to Z doesn't need every letter of the alphabet.

Source: Forbes October 14, 2019 00:45 UTC