Wharton Professor Stew Friedman has published two bestselling books (Total Leadership and Leading the Life You Want) from Harvard Business Press; consults with Fortune 100 powerhouses like Target, Cisco, and UnitedHealth Group; and for decades has been, and continues to be, an award-winning teacher at Wharton. And he does it by weaving his professional life with his life beyond work, while showing others – students and clients – how to do the same thing. It’s the pursuit of what he calls “four-way wins.”With so many aspiring business authors on the scene today, I wanted to speak to Professor Friedman to try to figure out how he was able to make his books—and ideas—stand out. During our conversation, he gave me 3 tips that any aspiring business author should use to dramatically increase their shot at hitting the bestseller charts. Match Your Knowledge to Real ProblemsMany times when people decide they want to write a business book they lock themselves in a room and jam out every thought, idea, and opinion they have.

Source: Forbes May 08, 2018 13:07 UTC