One of the most common goals people have for content marketing is sales: They want qualified leads, and they want to turn them into customers. Your content won’t magically do it all for you. If you want sales from your content, your sales team has to be involved in the content process. Sales won’t be able to use your content if it’s not written for their needs, and marketing can’t create that content without input from sales. Then, encourage your sales staff to store those notes in a company knowledge bank that your marketing team can access to fuel content projects and enable sales.

Source: Forbes November 27, 2016 19:58 UTC