This comes to mind in considering Manhattan-based meal kit service Blue Apron. On June 30, 2017, Blue Apron went public at a 1-for-15 reverse stock split-adjusted $150 and has since lost 93% of its value. Here are three new reasons to bet against Blue Apron. Blue Apron never had a scalable business model and shows no signs of being able to create one now that it's shrinking. Wall Street already seems to be writing off the possibility of a return to growth for Blue Apron.

Source: Forbes July 17, 2019 12:02 UTC