From an influencer marketing perspective, probably not. The first family of reality TV ushered in the era of influencer marketing as we know it today. Take control with contentAs the leader of a content marketing company, I’ve had many people ask me about the difference between content marketing and influencer marketing. To put it simply, content marketing is the content your company creates and distributes to the right people at the right time. Content is the foundation for your influencer campaigns; you can’t effectively build out influencer strategies unless you’ve already developed a strong brand message.

Source: Forbes August 27, 2017 13:30 UTC