Money, Honey - Watch for an even greater intersection of Millennial behavioral trends and new scenarios around money. The "Uber" Millennial is college-educated, more apt to live in a major city, and is a professional/upwardly mobile, among several other traits. This will be spearheaded by the "Culture" Millennial. Watch for further dots to be connected such as the previous analysis of banks and gun purchase but in greater detail. This will mostly be spearheaded by the "Uber" Millennial, though other sub-demos of Millennials will join in freely depending upon the topic and the target.

Source: Forbes May 09, 2018 09:22 UTC