Robert MarkowitzAsk any B2B marketing team whether they’re putting their efforts into thought leadership, and there’s a 99% chance you’ll get a “yes.”Everyone wants to be a thought leader these days - and for good reason. 45% of business decision makers say that thought leadership directly led them to decide to do business with a company. Thought leadership is key for companies that want to differentiate themselves with consumers in today’s digital landscape. There’s a misconception that thought leadership has to be serious in order to be taken seriously. Thought leadership is becoming an ever-more important part of building your brand online.

Source: Forbes May 16, 2018 21:22 UTC