There is absolutely no doubt that South Africa is in the midst of a major unemployment crisis. What’s required instead is innovative businesses capable of both kickstarting job creation and of helping others to do so. In 2018, e-commerce accounted for just 1.4% of all retail in South Africa before doubling in 2020 and growing again in 2021 to 4%. “The pandemic, however, put e-commerce on a meteoric growth trajectory in South Africa, with the market more than doubling over the past few years. That means that the more small businesses survive and thrive, the more South Africans will stay in sustained employment.

Source: The North Africa Journal November 13, 2021 07:44 UTC