Some industries – like content marketing – will publish several dozen “Trends for 2018” round-ups. But it’s an odd commentary and there are already dozens of articles about 2018 content marketing trends that have already been published. This overabundance of content isn’t exclusive to the content marketing as a topic. If you look at the Content Marketing Institute and Marketing Profs “Content Marketing Benchmarks Budgets and Trends” report, there’s never been a year when marketers didn’t say they were going to create more content. For content creators:If content marketing is going to produce business results, content teams will have to produce more content for the middle and the end of the buyer’s journey.

Source: Forbes April 21, 2018 12:11 UTC