OpinionAs Isba turns 125 this year, it will step up efforts in its mission to create a transparent, responsible and accountable advertising environment. Anyone waiting for a return to “business as usual” will be cooling their heels for a long while. In such a fast-moving environment, Isba has sought to navigate change by holding on to our North Star: our purpose. In short, that’s to advocate for a transparent, responsible and accountable advertising environment. As the oldest advertising trade body in the world, we know what it’s like to adapt and change with the times.

Source: The Times January 02, 2025 17:31 UTC