Hopefully, we are heading towards a future where empty stands, “bubbles,” and shortened seasons are no longer challenges. Our 2021 outlook highlighted the need for sports organizations to seek new and varied revenue streams and ways to forge deeper fan connections amid the pandemic. We also see trends and opportunities that had been somewhat dormant during the pandemic emerging over the next few years. Our 2022 sports industry outlook takes a closer look at these five trends:We will see the blending of the real and digital worlds accelerate, with growing markets for data capture and analytics, esports, non-fungible tokens (NFTs), and immersive technologies. Download the full report to learn more about the impacts of sports industry trends, key actions to take, and critical questions to ask.

Source: The North Africa Journal July 09, 2022 10:53 UTC