Riding a wave of opportunityIn 2021, the media and entertainment industry saw continued changes from technological progress, evolving generational behaviors, and ongoing impacts from the global pandemic. Amid recurring COVID-19 surges, people sought more media and entertainment at home, while often avoiding larger in-person events. Digital media engagement even remained strong over the healthier summer, evidence that the pandemic has only accelerated preexisting trends toward the digital world. This is driving more innovation and competition but is also putting pressure on business models to keep up with changing behaviors. Download the full report to learn more about the impacts of media and entertainment industry trends, key actions to take, and critical questions to ask.

Source: The North Africa Journal July 12, 2022 03:17 UTC