Accurate content analytics skills and versatility in the social media space have been identified as some of the factors that would ensure the survival of practitioners in the Public Relations space, in the new year. Social media skills have also been identified as a factor that would shape the space for practitioners. “A good PR person should be social media savvy for sure and be familiar with the major channels,” the Report stated. It advises PR pros to have a feel of how people will react to their story to avoid what it called an ‘out-of-tune message, before launching such campaign. This, it argued, therefore makes it imperative for PR pros to adapt skills and techniques, already implemented in the marketing world.

Source: Nigerian Tribune January 17, 2022 08:46 UTC