More likely, whatever happens to the beleaguered company over these next 12 months there will still be a JCPenney in the marketplace. And JCPenney will need to address all of their concerns—one way or another. Most tragically, JCPenney continues to suffer from the permanent damage done by the Bill Ackman-driven era when Ron Johnson recklessly tried to remake the company. The JCPenney board took five months to find Ellison’s replacement, finally selecting retail veteran Jill Soltau in October. And it continues to dance dangerously around a threshold that was once inconceivable: JCPenney as a penny stock.

Source: Forbes January 02, 2019 18:56 UTC