Post the first show, word-of-mouth takes over which, in many cases, can affect the evening shows on the first day of release itself,” said Vijay Singh, chief executive officer, Fox Star Studios. The phenomenal success of the Baahubali franchise has only established that good content has no regional or linguistic limitations. At the same time, the one avenue, apart from digital that has opened for Indian films this year is the overseas territory. “With overseas, I think it’s been a learning curve this year,” said Shobu Yarlagadda, co-founder and chief executive officer at Arka Mediaworks, the producer of Baahubali. “Filmmakers are definitely looking at newer territories and better distribution (in those territories),” Yarlagadda said.

Source: Mint December 27, 2017 19:41 UTC