While the perception of AI on the film screen may thrill viewers with a vision of humankind chained to robots and computer systems, the reality is that in 2017, we will be leaning on AI systems to help us make smarter decisions. 2017 is set to be the year that agencies fully integrate AI into how they target, plan and deliver media for clients along each step of the consumer journey. AI can impact how brands can interact with customers and prospects, from predictive search, dynamic pricing and chatbots, through to virtual reality. And “programmatic” will be the key word in 2017, as outside of just digital, TV, Radio and OOH are making big strides into programmatic offerings in 2017. Getting involved in the AI revolution becomes essential in order not to be left behind.

Source: Huffington Post January 17, 2017 00:40 UTC