Then there was the special tribute to New Edition, which made the BET Lifetime Achievement Award on Sunday night. With the three part biopic, "The New Edition Story," bringing record viewers to BET over the holidays to the dizzying number of media stories kicked off by that retrospective, it seems that even the mainstream media was all aflutter about New Edition taking the stage once again for the BET Awards. The BET Awards obliterated everyone else in the social media sphere for the week of June 19, 2017, according to Nielsen ratings as reported by Ad Week. Essentially, the Awards show extravaganza, via Facebook and Twitter, garnered some 10.497 million mentions or interactions. With appearances and performances by the top acts in pop culture, the BET Awards ensures its space as a social media media.

Source: Forbes June 27, 2017 00:13 UTC