While guided group tours will remain a staple of Chinese outbound travel, more Chinese are repeat traveling and going it alone. While guided group tours will remain a staple of Chinese outbound travel, more Chinese are repeat traveling and going it alone. In some struggling areas in Europe, Chinese tourism offers a glimmer of salvation. In fact, it’s puzzling to see courses on tourism or marketing that don't address the Chinese travel trend or Chinese internet tools. Western governments need to create the conditions under which Chinese tourism can flourish: easier access, a safer environment, more convenience.

Source: Forbes May 11, 2018 12:11 UTC