Continuous learning is important for any professional, regardless of the field. Inbound Marketing I'm a huge fan of HubSpot's Inbound Marketing and Content Marketing certifications. Content Marketing I’m a big fan of Robert Rose, the Content Marketing Institute’s chief strategy officer. While many content marketers are providing one-off educational content in their quest to be thought leaders, the curriculum offered by Robert and his team at Content Marketing University is all-encompassing and continuously updated. Marketers need to learn how to incorporate this in their user experience, as well as in their campaigns, technology and web presence to extend their brand and delight customers.

Source: Forbes September 13, 2018 11:26 UTC