Here, 16 members of Forbes Agency Council explore the most effective ways for brands to grab the attention of Millennial and Gen-Z consumers on YouTube. Forbes Agency Council members offer tips for capturing the attention of Millennials and Gen-Zers on YouTube. Companies that feature these types of philosophies and “walk the talk” in their YouTube videos will capture attention and gain customers. Consult With Influencers Who Have Mastered The PlatformWhen investing in YouTube content creation, marketers should consult with influencers who have mastered the platform. When you compete for attention on YouTube, you have to make your content stand out in the first three seconds.

Source: Forbes August 11, 2021 17:03 UTC