Below, 15 Forbes Agency Council members offer their advice on how to increase positive engagement without being overly self-promotional. Content marketing is the long play that positions you as the industry leader. Be A Thought Leader, Not A Self-PromoterWhat is really offensive to consumers is when companies promote themselves through their social content. Stay True To The 80/20 RuleEighty percent should be non-branded content that your target audience finds meaningful (entertainment or solution oriented). Do Well By Doing GoodInstead of being promotional, try highlighting your company's commitment to doing good through content marketing.

Source: Forbes June 19, 2017 10:52 UTC