Forbes Agency Council members share how to make web branding more appealing to customers, ranging from customer-service bots to simplifying ways to engage or find content. Install Customer Service PluginsEasy customer service plugins, such as 24-hour live chat, go a long way on a website to convert sales. Focus On Visitors, Not BraggingSo many company websites are centered around why the company or product is great. A more effective approach is to communicate to me, as the visitor, how your company or product will benefit me. Also, try to make a section on your website's homepage that states what you do in three easy steps.

Source: Forbes March 28, 2017 13:52 UTC