Creating engagement requires more than a flashy video or a solid homepage, especially when it comes to content marketing. Below, 15 Forbes Agency Council members offer advice on improving content marketing while better educating potential customers. Align With The Buyer's JourneyEffective content marketing requires alignment with a buyer's journey. Reverse Engineer The Questions Customers Will AskWith the rise of voice search, customers are asking questions to get educated. Make The Content AccessibleCreate a plan for content marketing that includes all aspects of digital marketing as a campaign.

Source: Forbes June 05, 2017 10:52 UTC