So many different activities now fall under the broad umbrella of marketing, and not all of them directly translate to sales. From non-targeted banner ads to vanity metrics, their best answers are below. Vanity MetricsMany great marketers waste money on ad words that bring impressions but not ideal customers. Vanity metrics based on clicks do not help the bottom line and do not allow companies to understand their ideal customers. Spending less on ads will allow you spend more money on campaigns that resonate with actual buyers.

Source: Forbes February 27, 2018 12:56 UTC